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Register to Ring™ is a powerful platform for optimizing your ground-level fundraising efforts and streamlining campaign tasks. More than a website or a tech tool, Register to Ring is powered by Summit Marketing – a full-service partner helping The Salvation Army recruit volunteers, engage communities and supporters and comprehensively manage your Red Kettle campaigns.


  • Save time by empowering volunteers to sign up online without assistance from your staff
  • Export volunteer and paid ringer schedules to Daily Route sheets
  • Organize the many components of your Red Kettle Campaign in one easy-to-use database


  • Report income and ringer data
  • Gather valuable information for future-year outbound marketing campaigns
  • Share daily ringer schedules with staff to avoid time conflicts
  • Volunteer ringers receive automated reminder emails and text messages


  • Post results and analyze income by time slot and location
  • Compare gross and net income by year and location
  • Compare ringer performance
  • Conduct multi-year comparisons of multiple metrics